Howsoever good a product or a service, promoting them these days is getting more difficult. Only the right commercials on TV get business. Half efforts aren’t any good! Spend well on quality or don’t do it.

Keeping this philosophy in mind, Santanu strives to make films for you that –

• Are Classy, Contemporary and Sleek
• Help you reach out to even international customers and in turn make your clients come to buying decisions more easily
• Projects a Larger-Than-Life image of your company thus elevating the dignity n style of your organization
• Are Innovative and stands apart from regular stuff

Coming from an advertising background and with 20 years of experience in audiovisuals, and more than 1000 productions for MNCs, government & PSUs, Engineering, Pharmaceuticals, Financial, IT, Real Estate & SMBs, He uses certain key strategies to make your film cut abouve the rest.

For a corporate audiovisual to be successful, it should first meets its objective. And the objective is to make your client understand you better, easily, graphically and come to a buying decision quickly.

1. Use of a tight and a smart script – A film is not about saying everything. But saying the right things. It is important to convert all your hours of speech into a 3-minute tightly written script copy. It is not important to stuff the presentation with information like in a typical PowerPoint. Instead, like in those smart ads, it should just talk quickly about the main topics in a short time. In today’s fast paced life no one has the time to see even a 10-minute film. Most often, after the job is done even the most expensively made presentations, brochures, leaflets go straight to trash bins! And that’s a fact.
2. Using a strong concept – We say that the end user has no time. Then the catch is, how to use a concept so that your brand is retained in his memory with slight glimpse of it. We should use concepts that laymen can associate with. Your prospective customer may not be a guru in your subject. Explain the story in his language / from his point of view. Draw analogy from simple things around us.
3. Use of the best voice over – A corporate film is enhanced by about 80% by just adding a great voice to it. Anything less than this will ruin it.
4. Presentation length option – Although several hours of footage are shot during the shoot, the main presentation should not exceed 2 –3 minutes. Harnessing on the new age interative media, the rest of the data should be used for other films explaining the process, HR, locations, past history etc. User can dig into more information in detail from the second section. To save cost, during planning, shoot a complete and comprehensive film that can be fine-tuned later from the same content to be used for trade fairs, events, abridged corporate profile, internal presentations, HR (new recruit orientation tool) and web promotion to name a few. Such smaller presentations can be made later at a nominal costs.
5. Use of models / anchors - Unmanned/ unguided films are not personalized. Use of anchors who can guide through the presnation along with computer graphics makes the subject interesting and easy to understand. A anchor can also acts as an employee of the organization who takes the viewer through a guided tour of the film. Extra special effects can be used for example, when the model moves his hand on the screen, graphs are drawn or block diagrams appear. Such special effects help in better attention of the viewer.
6. Use of employee testimonial – Using employee testimonials give your viewer credibility of your company. They act as “a proof of concept” for you. All profile of employees from senior management to the grass root should be shot to show transparency. Smart script should be written for each of the employees. The employees should be asked to speak those lines. For example, they could speak about the company values, or how he enjoys working here, or how he looks forward to come everyday morning. These should be shot while he is working, walking, talking, at leisure, at the canteen etc. The script will be smartly woven with each line unfolding into another. Candid shots and their natural smile will be captured to give the film a fresh appeal.
7. Use of client / Vendor testimonial – Shots of clients / vendors participating with company members at parties, lunch / dinner, at golf etc. This will bring out the outlook of the company.
8. Original Signature music / Anthem - Freshly composed signature music of the company should be repeatedly used in the background. Having a company anthem with choir voices and a grand orchestra generally gives goose bumps to most employees (Like national anthems played before cricket matches). This helps tremendously in employee motivation.
9. Logo branding – Use of employees of your organization to stand in the form your company logo and take an aerial shot. This will then morph into your 3D company logo. This concept will help better brand retention in the minds of the viewer.
10. Ample use of computer graphics – Use of graphs, 3D charts, process explanation with the animated 3D block diagrams, use of animated backgrounds for anchors, other animated textual information and 3D logo animation.
11. Bring about “Pride in the Company” – Images of award function, people get together, candid shots etc. help in uniting the company and gives a feeling of pride in the company.
12. The routine shots – Company location footage, office premise, process, some important products etc will be shot in detail to make the main presentation. Photographs / footages from the past will be used in the context wherever relevant in the storyboard. These can be used in the corporate AV as well as in the induction program for new recruit orientation.
13. Stylized editing – Finally it is the crisp editing that makes a presentation highly stylized, sleek and branded of the international caliber.
14. Choice of format – DV or Digital video is the standard format (720 x 576 pixels) for most industrial shoots in India. Most multimedia projectors, plasma in India use this format and suffice the need. The client can use an HDV or the high definition video format (1920 x 1080 pixels) for shooting at higher resolutions. Such presentations can be played only on powerful PCs, blue ray disc player or HD projectors. Use of HDV is common in developed countries. If your target user is developed country, you should check this out. The cost of shooting and editing, CG in HDV is much higher than DV.
15. Use of camera motion equipment – Using equipments like Jimmy jib, crane, and camera dolly brings life to a shot. Viewers like to see motion and not static images. Use of these equipments at a nominal cost is worth giving an edge to the film.
16. Use of aerial videography – In order to depict mammoth projects, plants, or the plan of the site, aerial videography is recommended. This is accomplied with the use of helicams and remote videography. Though a little expensive it is worth giving that edge to the film.

Making a corporate film with Santanu is very cost effective compared to most others. This because is he has most resources in-house. Nevertheless, the cost can vary depending upon your needs and sophistication needed in the film. Most often the client first discusses his needs, allocated budget, subsequently, the complexity in shoots, graphics, time frame etc. are discussed before ariving at the cost.

Typically the film will be delivered within 20 man days from the date of the purchase order, if all briefs (rough contents, text matter , photographa, artworks of your company logo etc) come in time. And also if no of iterations / reviews exceed more than 2 days, the time schedule is maintained. Meanwhile, you can review intermediate versions of the film that will be upload on his server for your kind perusal and approvals from time to time.