The Swiss Army Knife for All Your Creative Needs ®
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Explore selected financial-inclusion video projects, case studies and production examples from Santanu Productions. The projects below showcase real-world work across corporate, industrial and brand communication requirements.
This product demonstration video was created to introduce HDFC Bank's iPhone Mobile Banking App, helping customers understand its core capabilities through a clear, step-by-step walkthrough. By simplifying digital banking processes into an easy-to-follow visual experience, the video encouraged user adoption while reinforcing the bank's commitment to secure, convenient, and mobile-first banking.
A realistic roleplay-based training video created for ICICI Bank to demonstrate how banking executives can effectively pitch products to inbound customer calls. Filmed with professional actors in a simulated bank environment, this video makes soft skill and sales training engaging, repeatable, and cost-effective for HR and L\&D teams.
A concise yet impactful corporate awareness film developed to strengthen customer understanding of secure ATM usage practices, helping reduce fraud risks while reinforcing safe banking behaviour through clear visual demonstrations and easy-to-follow guidance.
Axis Business Intelligence Unit or BIU drives data driven insights for the Bank
Axis Bank today is one of the largest private sector bank in India. The Bank offers an entire spectrum of financial services with digital innovations. With a giant footprint of branches and ATMs spread across the country and overseas, Axis Bank is growing steadily and rapidly as a rock solid enterprise driven by tomorrow’s technology.
At BIU we decipher each customer’s detailed genome
We do this by tracking her real life lifestyle events
Analytics help us evaluate allocation for new branches
We use Predictive Analytics & Machine Learning Techniques for critical business decisions
We have risk scorecards in place now for all major products – HL, AL, PL and CC
Proprietary scorecard approach drives competitive advantage by adding incremental value over generic bureau score
We use traditional and advanced Machine Learning and AI algos
We are a young and talented team bubbling with ideas.
So what are you waiting for?
A same-day #Testimonial shoot with one of India’s most respected banking leaders took place immediately after HDFC Bank was recognized as India’s Most Valuable Brand. With no rehearsal, no retakes, and a tightly controlled corporate environment, the challenge was to capture clarity under pressure—while preserving authenticity at the highest executive level.
A geographically distributed workforce requires consistent onboarding, uniform communication standards, and scalable employee training systems. This corporate training film was developed to help Axis Bank streamline induction for new recruits, channel partners, and contract staff by delivering standardized learning experiences across multiple locations while reinforcing operational discipline, customer interaction skills, and workplace expectations.
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