THE SWISS ARMY KNIFE FOR ALL YOUR CREATIVE NEEDS ®
WE ARE CORPORATE COMMUNICATION SPECIALISTS
TURN-KEY VIDEO STRATEGIES
GENERATE NEW LEADS • REDUCE BOUNCE RATES
FOSTER BRAND AWARENESS • INCREASE CONVERSIONS
A TEAM WITH A STRONG ADVERTISING BACKGROUND
OVER 3000 PRODUCTIONS
MORE THAN 29 YEARS OF EXPERIENCE
TOP MULTINATIONAL BRANDS
DIVERSE INDUSTRIES SERVED
CONSTANT STRIFE FOR QUALITY
STRONG USE OF STORY & INNOVATIVE CONCEPTS
STORYTELLING THAT CUTS THROUGH THE CLUTTER
OUR FILMS TAKE YOUR BRAND TO THE NEXT LEVEL
PROVEN RETURN ON YOUR INVESTMENTS
MAJORITY, RETURNING CLIENTS
AMPLE USE OF CONTEMPORARY GRAPHICS & TECHNOLOGY
STATE-OF-THE-ART PRODUCTION HOUSE
CONTEMPORARY EQUIPMENT & SOFTWARE
YOU SAVE 37% FOR MOST OF PRODUCTION IS IN-HOUSE
VAST IN-HOUSE COLLECTION OF STOCK FOOTAGE
EXHAUSTIVE BANK OF ROYALTY FREE AUDIO LIBRARY
ENGAGE WITH THE BEST INDUSTRY ARTISTES & CREW
PUNCTUAL WITH TIMELINES
PERSONAL ATTENTION TO CLIENT NEEDS
CLIENT FRIENDLY & FLEXIBLE
COMPETETIVE & COST EFFECTIVE
NO HIDDEN COSTS • NO FINE PRINTS
INDEFINITE BACKUP OF YOUR DATA FOR FUTURE UPDATES
MAKING CORPORATE VIDEOS INTERESTING
It is a pity, but true!
I often meet marketing communicators from various organizations. Many Marcoms do not appreciate the idea of a sleek corporate film worth talking about. Marketing departments play it safe. Safe - works for them. Safe - is easy for them. 'Safe' will keep their job. Safe sells. Safe gets him through their superiors. Or does it? Really?
What is safe?
A video with some shots of the people, some infrastructure, some bites, some logo animation. But Safe doesn't converse or even connect with the audience. It doesn't ignite action. Most audience disconnect at the 40th second...
Making a remarkable video for your company that works isn't difficult. However, it takes effort and time for both, you and the creator. If no one is talking about your video, where is the ROI from the video?
My 27 years of experience highlights different ways your corporate video can get noticed, ignite conversations and spark some action...and keep the management happy too. Read on...
A GLIMPSE OF A CORPORATE FILM THAT WORKED FOR THE CLIENT
IDEAS FOR AN AWESOME CORPORATE FILM OR VIDEO
TELL A STORY - Take your audience on a journey.
LESS IS MORE - Don't stuff your PowerPoint slides into a video. PowerPoint is already doing its job well. A video is different medium altogether, neither a verbose print medium nor a non-stop radio channel.
THINK ONLY ABOUT YOUR AUDIENCE - ...And not how you conduct your business. Do we buy a shirt after understand how it is manufactured? Or do we simply buy because we like and trust the brand. Focus and create that trust.
USE REAL PEOPLE, REAL CONTEXT - Your audience can easily differentiate between a stock footage and a real one. Authenticity works. Reality touches them.
A GREAT STORY IS TIMELESS - Tell a story. It creates magic. Never gets obsolete. The same is true with a powerful corporate video.
QUALITY PAYS - Hire a vendor who has experience working at an international level. Today the competition is global. Your vendor should understand your needs, understands brands and address them in a global perspective. Respect his experience in making corporate videos and leave the creative space for him. Remember a bad campaign can ruin your brand image.
INVOLVE YOUR CUSTOMERS - Allow your customers testify your story. It is better than you bragging or self testifying.
CONNECTION EMOTIONALLY - A video captured emotionally has energy. It motivates and engages the audience like no other medium.
KEEP THE MOOD LIGHT - All work and no play will make your audience a dull customer. Bring in some playful and humour moments into the video.
KEEP THE PACE - Rapid change of visuals, music, tone of the voiceover, ideas will break the monotony.
MAKES HEROES - Yes. Make heroes out of your employees. Tell them to narrate their incredible experiences. It works.
DON'T BE PENNYWISE - Great graphics are captivating. But it needs time and effort. Permit that freedom. Spending just right will enhance it. However, cutting costs may ruins it all.
INTERFERENCE KILLS CREATIVITY - Film scripts are made in advance so that every idea connects well and is executed as planned. Changing ideas often breaks the flow of thought. Experienced Ad film makers have industry experience of understanding what works with audiences. Eventually you becoming the director of your corporate film may again make it look like your another PowerPoint presentation!
EXAMPLES OF CONTEMPORARY CORPORATE FILMS & VIDEOS
Sunflag Steel Steel Manufacturing »
Corporate and Industrial audiovisual for a colossal steel plant near Nagpur.
THE CONCEPT - Connecting the dots - Automobiles - Safety - Steel - Quality - Building the Nation
Automobiles are lifeline of the modern world. The demand is growing. Safety & Reliability are of prime importance. Safe vehicles, in turn, rely on reliability of every component that goes within.
Steel - an important is an…
Lanxess Narendra Modi inaugurates Ion Exchange Plant »
Specialty chemicals group LANXESS opens Asia’s most state-of-the-art plant for ion exchange resins in India. The then Chief Minister of Gujarat Narendra Modi inaugurated the plant.
The new plant was constructed over a period of two years in the new chemical park in Jhagadia in the Indian state of Gujarat. It boasts an annual capacity of 35,000 metric tons. Around 200 employees from the Ion Exch…
Onshore Construction Company Pvt. Ltd (OCCPL) is an EPC company. This corporate film was shot in many locations across the globe including Zambia Site, Nigeria Site, Jordon, and Mumbai office over several months by our professional crew.
Rapidly moving visuals showing modern industrialization, that indicate the need for a reliable EPC partner for today's market need. Beside bridging …
HD Fire Protect is a prominent world-class brand in complete end-to-end fire protection solutions, meeting ever-changing, and demanding industry needs. HD Fire Protect enjoys the trust of a vast client base across the globe for over 2 decades.
It is very difficult for Indian manufacturers to bag a contract when you have seasoned European / American brands around. If you pitch on lowe…
This film was shot in various sites, Volkswagen factory and Mumbai office over several months by our professional crew. Drone, Gimbals, Special lenses, slow-motion cameras were used. We also engaged with professional testimonies using teleprompter for this project. We are making their corporate / Industrial video for the second time in a span of 8 years. TUV India's trust in us speaks volumes abo…
This corporate and industrial film was shot in their MIDC pant in Mumbai over several days by our professional crew. Drone, Gimbals, Special lenses, slow-motion cameras were used. We did testimonial shoot too. We won our client's trust by adding much value to the audiovisual. The client liked our work and and kept coming back to us year after year. Their trust in us speaks volumes about our comm…
Global technology conglomerate into metallurgy, process engineering, oil & gas and geology, environmental & IT strategies
#corpvideo #corpfilm #InfoTech
Created by: http://www.santanu.biz
Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at email@example.com…
September, 2019. LANXESS India completes 10 successful years of its operations at its Nagda site - The flagship production site for the business unit Advanced Industrial Intermediates.
Today, LANXESS India has more than quadrupled its business since it started this journey exactly 10 years ago, acquiring Gwalior Chemicals and investing its energies in converting the site into a f…
This film was shot in their Mumbai office and their research lab over few days by our professional crew. Gimbals, special prime lenses, slow-motion cameras were used. We are servicing their corporate / industrial video needs for years. Roquette's trust in us speaks much about our commitment and quality we offer our clients year on year.
Roquette is a global leader in plant-based in…
GF Piping Systems PPGF Strap Saddle Installation »
GF Piping Systems is one of the three divisions within Georg Fischer Corporation of Switzerland and a leading provider of plastic and metal piping systems with global market presence. The product portfolio includes pipes, fittings, valves and the corresponding automation and jointing technology for industry, building technology as well as water and gas utilities. With its intelligent complete syst…
The corporate film was shot on a challenging timeline. 6 locations across the nation were shot in 6 days, hoping flying across cities and industrial towns. The data were transferred to our studio in Mumbai from each location in the evening. Eventually we got a excellent audiovisual ready in 10 days! Elaborate scripting was done in parallel as the shoot was being done.
Technico Industries Limite…
African Mechanical Superlift Limited have taken up Annual Plant operation & maintenance contracts in the areas like Concentrator, Smelter, Tail Leaching Plant and other associated plant services such as Sulphuric Acid Plant, DM Water Plant, Oxygen Plant, ETP, etc on continuous basis.
Having executed many projects on EPC basis AMSL also undertakes EPC Contract in the Mining Industries and other al…