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CASE STUDY

CLIENT: Vodafone

Vodafone: Leadership Training

DESCRIPTION: #training #call center #roleplay #leadership

Vodafone leadership program. Vodafone uses the differentiation strategy along with the focus on customer engagement. It means that the company offers different products to various groups regarding their needs and requirements. The three major groups, Customers, Vodafone Business, and Emerging Customer, are managed differently and are provided with offerings attractive to them. The free calls between all Vodafone clients is another factor contributing to the increased attractiveness of the company. Moreover, the constant improvement in quality and use of new generation networks help to remain a leader and struggle with competitors. Mobile services remain the most important unit for the company as it generates about 70% of all income. The company continues to invest in technologies as a way to be innovative and creative.

The corporative culture of the company presupposes the cooperation between units located in various regions to adapt the core strategy to the needs of the customers living in the country and guarantee that they enjoy the high quality of services that are needed at the moment. The coordination center plays a vital role in analyzing reports provided by other departments and incorporating it in guidelines that can be employed to improve outcomes.

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