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Discover how we brought sales training to life through an engaging, roleplay-driven corporate video for RP Sanjeev Goenka Group. From script to screen, we transformed everyday retail settings into real-world learning grounds, capturing authentic sales situations with realistic casting and immersive storytelling. A perfect blend of learning and filmmaking.
Instructionalvideo R P S G Role Play Upgrad Work Better 🎥 Case Study: Behind the Making of the 7-Step Sales Process Video
🎯 Project Goal: To create an engaging and relatable audiovisual training module that simplifies and reinforces the 7-step sales process for retail professionals through realistic roleplay.
🛠️ What We Did:
🔹 🎬 Scripted Roleplays: Crafted a detailed, scenario-based script that demonstrates each sales step through everyday retail encounters – from striking first impressions to closing a sale with confidence.
🔹 🧑🤝🧑 Realistic Casting: Selected cast members who looked and felt authentic – real-life shopkeepers, experienced salespeople, and fresh trainees to reflect diversity and believability.
🔹 📍Dynamic Locations: Shot across relatable urban Indian retail landscapes:
A bustling pan stall
A crowded kirana store
A spacious supermarket Each step in the sales process was contextualized through real environments to enhance learner connection.
🔹 🎥 Efficient Multi-day Shoot: Filmed across 4–5 intensive days, capturing a wide spectrum of customer interaction scenarios to bring out the nuances of the sales process.
🔹 🎞️ Modular Learning Output: Delivered the final product as 7–8 concise video modules, each focusing on a specific step of the sales process, ensuring digestibility and training effectiveness.
🔹 🤝 Collaboration with Agency: Worked in sync with Upgrad Work Better, ensuring the training vision stayed intact while enriching the content visually and narratively.
🔹 🎓 Learning Meets Storytelling: Blended cinematic techniques with training methodology – proving once again that corporate learning doesn't have to be boring!
🚀 Why It Works for Your Brand Too If you're planning to educate, onboard, or transform your workforce using the power of video, we bring the storytelling muscle, scripting strength, and production expertise that gets results. From factories to boardrooms to shopfronts – we’ve done it all, and we can do it for you.
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