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Case Study: Yeoman Marine Services - Shipyard Capabilities, Shipbuilding & Marine Engineering Corporate Video

Client: Yeoman Marine Services

Executive Summary of the Project

Explore how Santanu Productions delivered a dynamic corporate video for Yeoman Marine Services Private Limited highlighting their acquisition of Ratnagiri Shipyard and extensive expertise in shipbuilding, repair, and marine infrastructure. This case study reveals the power of professional industrial video production for driving visibility, stakeholder confidence, and procurement opportunities in the defense and maritime sectors.

Project Background

Yeoman Marine Services Private Limited (YMSPL), with over 22 years of experience in shipbuilding, turnkey ship and submarine repair, and after-sales support, recently acquired Ratnagiri Shipyard, formerly M/s Bharti Defence & Infrastructure Ltd. Established in 1976 with a legacy of delivering over 380 vessels, the shipyard was taken over on 03 December 2022. Santanu Productions was engaged to create a compelling corporate video using graphics, pictures, on-screen text, animation, and VFX to showcase YMSPL’s expanded capabilities.

Strategic Objectives

The project aimed to visually communicate YMSPL’s robust operational strengths, including over 400 trained technicians, 45 project managers, ISO 9001 certified processes, and presence across major ports with own shipyard and workshops in Mumbai, Vizag, Karwar, Chennai, and Port Blair. The video targeted procurement teams, engineering managers, and defense stakeholders evaluating partners for shipbuilding, repair, and indigenization projects.

Maritime Industry Context

In the Shipbuilding and Marine Engineering sector, naval procurement teams, and plant heads seek reliable partners with proven infrastructure and OEM collaborations. This video production addressed the need to demonstrate YMSPL’s turnkey expertise in outfitting, shafting, cabling, piping, and integration of complex systems for Indian Navy, Coast Guard, and major shipyards like MDL, GSL, HSL, and GRSE.

Storytelling Approach

The narrative combined YMSPL’s legacy with forward-looking capabilities at Ratnagiri Shipyard, spread over 25 acres with facilities for vessels up to 10,000 DWT, ship lift, slipways, extensive hull production shops, and automated blasting and painting infrastructure. Dynamic animations and VFX brought technical details to life while highlighting partnerships with global OEMs from Europe, Russia, USA, France, and Israel.

Production Execution

Our team crafted a highly engaging video using a mix of graphics, photography, on-screen text, animation, and visual effects. The final output was dynamic and precisely aligned with client expectations, effectively showcasing waterfront areas, industrial sheds, key machineries including Goliath cranes, frame benders, and ongoing projects like barges, pollution control vessels, and pontoons.

Key Milestones and Delivery

Measurable Impact

The video has strengthened YMSPL’s positioning as a Tier 1 vendor, enhancing visibility for turnkey shipbuilding contracts, submarine refits, and lifetime support services. It provides procurement decision-makers with clear evidence of execution capability, from INS Vikrant integration to boiler retubing and weapon system installations.

Relevance to Procurement and Technical Stakeholders

For project owners, engineering managers, and Defense Procurement teams searching for Ship Repair and Marine Infrastructure partners, this production demonstrates how professional video services translate complex technical strengths into persuasive business narratives. It highlights YMSPL’s role in Make in India initiatives and cost-effective indigenization solutions.

Achievements and Client Success

Client feedback confirmed the video exactly met expectations, with its dynamic animation and VFX creating strong engagement. The successful project reinforced Santanu Productions’ reputation for delivering high-quality industrial video production that supports long-term growth for maritime and defense sector leaders like YMSPL.

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