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Case Study: Zydus Lifesciences

Zydus Lifesciences - Dugni Taaqat | A High-Octane Motivational Anthem

DESCRIPTION: An electrifying corporate anthem created for Zydus Bionext, this motivational audiovisual blends striking motion graphics, 2D/3D animation, stock footage, and cinematic voiceovers. Set to the empowering theme **“Dugni Taaqat, Dugna Iraada”**, this video is more than just a song — it’s a rallying cry for unstoppable spirit and relentless goals.

**🎥 Case Study: The Making of “Dugni Taaqat, Dugna Iraada” – A Corporate Anthem for Zydus Bionext**

Crafting this powerful AV was not just a creative challenge — it was a mission. Here’s a peek into how we made it happen:

🔵 **🎶 Understanding the Pulse:**
We started with the lyrics — bold, determined, and perfectly suited for Zydus' Division Bionext’s ethos. Every verse screamed motivation. Our task? To match that energy visually.

🟣 **🎬 Visual Storyboarding:**
A frame-by-frame breakdown of visuals was crafted to align each beat and phrase with a compelling visual. The transitions were designed to evoke an adrenaline rush.

🟠 **🎨 Graphic Brilliance:**
✔️ Motion graphics symbolizing "Dugni Taaqat" (Double Power) and "Dugna Iraada" (Double Resolve)
✔️ Use of kinetic typography to emphasize impactful words
✔️ Futuristic transitions and dynamic effects to maintain viewer engagement

🟢 **💻 Animation & CG:**
✔️ Used After Effects and Animate CC to create layered animation
✔️ Symbolic illustrations — like breaking barriers, racing through challenges, and ascending heights
✔️ Stock CG elements integrated for faster production without compromising on scale

🔴 **📹 Smart Stock Footage Integration:**
✔️ We handpicked footage with intent — energetic professionals, winning moments, and breakthrough visuals that blend seamlessly into the narrative
✔️ Footage was color-matched and graded to unify the tone across graphics and real-life visuals

🟡 **🔊 Audio Engineering:**
✔️ Powerful original soundtrack mixed and mastered with dynamic range to evoke motivation
✔️ High-energy chorus mixed with rap-style fast-tempo sections to build tempo and resolve
✔️ Final master balanced for broadcast, web, and live stage playbacks

🔵 **🎯 Purpose-Driven Messaging:**
✔️ Clear reinforcement of medical divisions like MASLD and IBS through strong lyrical phrases
✔️ Brand mention "Bionext" woven into the chorus without sounding promotional — keeping focus on motivation and collective goal

🟣 **💼 Final Output:**
✔️ Delivered in 4K for on-stage screen projection and HD for digital circulation
✔️ Custom subtitle version for global teams
✔️ Used internally for team motivation, sales rallies, and division-wide events

🎯 This isn’t just another corporate AV. It’s a brand anthem, a war cry, and a team charger — rolled into one. Perfect for morning huddles, annual meets, and launch campaigns.

🎬 Let us create yours next. Corporate AVs with impact.

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Looking for professional corporate video production services in Mumbai? We create high-quality corporate films, industrial safety videos, and promotional content for businesses. Please visit www.santanu.biz for more info.

Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz

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