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Explore selected digital-platforms video projects, case studies and production examples from Santanu Productions. The projects below showcase real-world work across corporate, industrial and brand communication requirements.
A detailed animated explainer video guiding TATA AIA advisors on how to use the GLIDE app on their tablets. From lead creation to policy tracking, this instructional video walks through each stage of the sales process, helping advisors complete their tasks efficiently at the point of sale, even while on the move.
An internal leadership dialogue transformed into a strategic employer branding and organisational culture asset, this Diversity & Inclusion #event film documented Merck India's efforts to strengthen inclusive leadership, encourage employee participation, and align workforce diversity initiatives with long-term business objectives in the healthcare and life sciences sector.
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India – 7th biggest country in terms of geography. It has 5500 cities and 640,000 villages with 65% of population residing in rural India
The overall general insurance penetration is 0.8 percent of GDP while it is only 0.1% of GDP in villages.
The opportunity is big, but given the wide geographical spread, low ticket size and annual nature of policies, the challenge is how to reach economically. As it requires large number of offices and agents.
The only solution is to go digital
A revolution is taking shape in India to take insurance to the remotest corners of the country. The key to success is a model, which sells simple, easy to understand, low ticket size products and is cost effective for the insurer.
This mission is being achieved jointly with the partnership of the government and the insurance industry through effective use of technology.
Through the government’s national eGovernance platform i.e Common Service Centers, a wider reach can be achieved with help of 140,000 eKiosks.
An inside look at one of India's most advanced optical media manufacturing facilities during the peak era of physical entertainment distribution. Created to support the inauguration of Sony DADC's new Mumbai plant, this corporate film documented the company's investment in world-class manufacturing infrastructure, high-volume production capabilities, and future-ready technology for CD, DVD, and emerging Blu-ray formats.
A compelling TV commercial created for Mitashi's Smart Computer, an educational multimedia CD-ROM designed for children. The campaign combined entertainment with learning to showcase a feature-rich digital product in a concise, memorable format. The commercial demonstrates how strategic advertising can simplify complex product offerings, strengthen consumer recall, and support retail marketing through impactful visual storytelling.
Discover how a 30-second lip-synced animation of Sir Albert Einstein, created for Larsen & Toubro in 1994, showcased early digital animation craftsmanship and connected the theory of relativity to applied engineering.
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