Roche - Ristova | Rituximab Product Promo Video

DESCRIPTION: Ristova (Rituximab) is a powerful hope for cancer patients. This promotional audiovisual, created for Roche, uses real images, curated stock footage, emotional music, and heartfelt captions to portray the journeys of three individuals who battled and survived cancer with the support of this breakthrough drug.
#roche
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𝐂𝐀𝐒𝐄 𝐒𝐓𝐔𝐃𝐘: 𝐌𝐀𝐊𝐈𝐍𝐆 𝐎𝐅 𝐑𝐈𝐒𝐓𝐎𝐕𝐀 𝐏𝐑𝐎𝐌𝐎 𝐕𝐈𝐃𝐄𝐎
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◉ **Client Briefing & Creative Vision**
The client, Roche, aimed to create an emotionally resonant video that highlights the effectiveness of Ristova through patient-centric storytelling. The goal was to humanize the impact of Rituximab and instill trust among medical professionals and patients.

◉ **Narrative Structure**
We structured the video into three powerful survivor stories—each beginning with the diagnosis, followed by the struggle, and ending in triumph. This allowed the audience to connect with each character while showcasing the drug's life-changing role.

◉ **Visual & Audio Elements**
Handpicked stock footage blended with real patient images added authenticity. A carefully composed musical score underscored the emotion, while onscreen captions narrated the turning points in each story, eliminating the need for voiceovers.

◉ **Production Technique**
We used smooth cinematic transitions, subtle zooms, and color grading to maintain visual harmony. Care was taken to match the tone of footage with the sentiment of each scene. The pacing was tightly edited to hold attention and drive the message.

◉ **Outcome**
The final audiovisual was used in internal product launches, conferences, and digital promotions. It left a strong emotional impact on healthcare professionals and stakeholders, reinforcing Roche’s commitment to innovation and care.

Ristova promo video, Rituximab cancer drug, Roche product video, cancer survivor stories, pharmaceutical, oncology promotional film, pharma video production, patient testimonial video, life-saving cancer drug, Roche India AV, Santanu Productions.

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🎥 𝗔𝗕𝗢𝗨𝗧 𝗨𝗦
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Santanu Productions is a **premium corporate video maker based in Mumbai** with over 28 years of experience in crafting brand stories, explainers, and multilingual audiovisuals.

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Roche
Ristova | Rituximab Product Promo Video

Ristova (Rituximab) is a powerful hope for cancer patients. This promotional audiovisual, created for Roche, uses real images, curated stock footage, emotional music, and heartfelt captions to portray the journeys of three individuals who battled and survived cancer with the support of this breakthrough drug. #roche ＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ �…

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Case Study: Roche

Roche - Ristova | Rituximab Product Promo Video

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