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Case Study: Lanxess

Lanxess - HR Communication Video | Work-Life Balance & Team Connectivity

DESCRIPTION: Santanu Production created an authentic audiovisual for LANXESS, capturing the everyday lives of employees embracing flexible work—well before remote work became a necessity. Filmed across homes and offices, the video reflects genuine moments of work-life balance, aligned with LANXESS’ core values and “Formula X” principles. It highlights a forward-thinking work culture driven by trust, teamwork, and personal commitment.

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🎥 ABOUT THE VIDEO
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• Captured an authentic “day in the life” of LANXESS employees embracing flexible working hours — even before the work-from-home era began.
• Shot across homes and offices, the film reflects genuine moments of work-life balance without feeling staged.
• Employees and their families were made comfortable to maintain natural, candid storytelling.

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🧪 CORPORATE PHILOSOPHY – ENERGIZING CHEMISTRY
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• LANXESS believes that personal commitment drives success — aligned with their slogan *Energizing Chemistry*.
• The video highlights the integration of *Formula X*, their six guiding principles:
🔹 Seek Solutions
🔹 Keep It Simple
🔹 Take Ownership
🔹 Act as a Team
🔹 Think New
🔹 Act Fast

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🎯 PROJECT OBJECTIVE
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• Showcase LANXESS as a forward-thinking employer embracing modern work culture.
• Inspire internal teams and HR initiatives with real-life examples of balance, productivity, and empowerment.
• Reflect corporate values through the lived experiences of their people.

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📈 IMPACT & OUTCOME
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• Strengthened internal communication and employee engagement.
• Created a relatable and emotionally resonant HR story, highlighting the company’s progressive mindset.
• Reinforced LANXESS’ employer brand as human-centric and values-driven.

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🌐 SEE MORE AT
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www.santanu.biz

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#featured #HR #corporateculture #flexibleworking #worklifebalance #featured
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We have a team of marketing executives spread out across Mumbai and Thane. Whether you are around Andheri, Chembur, Mulund, Tardeo, Powai, Lower Parel, Navi Mumbai or Thane Ghodbunder, our team will reach you quickly for a personal meeting and offer our best solution for a corporate video production. We also provide services in Gujarat and other far flung places across the nation.

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